PILLigrimage

I chanced upon an interesting article in the Economic Times today. It explained how India was emerging as an attractive destination for buying prescription pills. After IT outsourcing, process outsourcing and health tourism, pilligrimage seems to be the next western fad. The phenomenon is mainly driven by the flood of generics in the Indian pharmaceutical market and the hassle-free availability of prescription drugs. Westerners are increasingly buying boxes of pills to give to their near and dear ones. Generic versions of Viagra are available at your neighborhood drug stores at prices that are nearly 35 times lesser than that in the West. For all Indian techies travelling to the West, this may turn out to be a Godsend chance to make a quick buck. :-)